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ART DIRECTOR/ DESIGNER
Sawafi Borets
Logo Redesign
Sawafi Borets is a joint venture between Sawafi Al-Jazeera oilfield products and services and Borets Services, the leading global provider specializing in the engineering, manufacture, sales, and service of Electric Submersible Pump systems (ESPs).
We were challenged to create an identity that
perfectly reflects the strengths of each partner with this new venture.
When designing this logo we wanted to emphasize
Sawafi's world-class drilling and pumping systems.
This new icon, encapsulates the system and can be used this as a standalone element within the logo and anywhere else.
The final logo in English and Arabic.
Logo in use.
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