Al Hilal Bank | simonecarvalho

Al Hilal Bank
Redesign Campaign and BAU work

Al Hilal Bank is an Islamic bank headquartered in Abu Dhabi offering Shari’ah compliant Retail Banking.

With every new brief, we are challenged to elevate this brand in the eyes of it's consumers.

Whether it's through motivating their own employees or enhancing the visual style of this Emirati brand.

Brand Redesign Campaign

Al Hilal Bank redesigned their brand and name to now Al Hilal. We were tasked in launching their new brand on all their platforms such as social, print, website and OOH. A number of reputable publications, such as Gulf News, in the UAE wrote articles on the success of the rebrand.

Launch video

Ramadan Campaign 2021

Since Al Hilal Bank is an Emirati brand,

the client wanted to try a different visual style with it's Ramadan visuals.

Whilst brainstorming with the team, we realized that simpler,

cleaner designs are visually more appealing for any sort of communication.

Ramadan Key Visual 2020

Ramadan Key Visual 2021

Screen Shot 2021-05-18 at 11.06.25 AM.pn

As you can see, our main messaging with the Ramadan campaign was to Shine light on what Ramadan really means.

Even through a pandemic, we wanted to show that Ramadan is a time for giving. Whether it's sharing your food or your time with family members or giving simple helpful tips.

Social post layout

Staff Appreciation EDM Templates

On social media, consumers always leave comments on a service they require or in some cases, leaving a comment appreciating a particular branch or employee for their stellar work. Al Hilal Bank wanted to create an EDM template showcasing these comments and sharing it with those employees.

With the below design options, we wanted to try different visual styles emphasizing the message of appreciation Al Hilal Bank has for it's employees. We used this as an opportunity to try and elevate the design language of the brand by using new graphic elements like 3D designs and graphic shapes.